From my experience, the number one, most powerful success factor for any successful Internet marketing campaign, is split testing and tracking the results of each part of your web pages and your marketing or advertising campaign. With the data you collect, you can optimize your ad copy, sales letters, or landing pages in order to make them more effective and increase your web conversions. The easiest way to test your pages is through testing.

Split tests are your way to ensure that you are maximizing your website's marketing potential. Many webmasters, new to internet marketing are happy to simply generate traffic to their site and offers. However, in short time, they realize that their conversion rate is a more important measure. This is particularly true if they are paying for traffic through PPC.

It isn't enough to simply drive traffic to your landing and squeeze pages, they have to convert and be profitable. This is where testing your pages comes in. Split testing is used to create the most profitable marketing message you can possibly put out there. It tests various components of your pages and marketing message. Testing allows you to maximize your sale message overall effectiveness.

What is Split Testing?

This type of testing is a powerful strategy that uses software to track the response that different versions of your ad or landing page delivers to your visitors. For example, if you have made two compelling headlines for your sales page, you can use split testing to determine which one helps convert the most sales. Or you could test two different font colors for a headline and see which creates the greatest response.

A banner ad promoting your web site in various ezines could be tested. You can use a split testing script that will show two or three different versions or colors of the same banner. You would then track the banner click-throughs and see which version or color had the higher CTR or click-through-rate.... Then just keep the ad version or color with better results.

With this variation of testing, you can test two or more radically different versions of your landing or sales page to see which version produces the most optins or sales conversions. You can also "tweak" your pages by testing various factors on the page to see which increase your conversion rate for the page. The number of things you can test with split testing is unending.

Continue reading more about the powerful strategy of testing and find out about the various tests and some split test software reviews by going to: Split Testing to Increase Your Conversion Rate.



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