Have you ever tried to invite someone to visit a networking group and felt like you'd driven straight into a rock wall? After all of your efforts to help this person build their network of business people, all you walked away hearing was, "NOT INTERESTED!" Yeah, I'm thinking most of us have experienced this at one time or another.

No matter whether it's a networking organization, a local volleyball or softball team, or the local Parent's and Teachers Organization, most of us are basically tapped out on extra time. One more commitment to join or visit a networking event just might be the final straw to break social interaction.

In BNI, the world's largest referral organization, members are taught not to invite people to "join" BNI. We just want to invite you to "meet some local business professionals that we feel would be a good connection for you and your business." Once you are at the meeting, you are capable of deciding if you want to make a commitment to the group and apply for membership. You are also probably considering if you can handle the extra business.

Introducing someone to visit other organizations should be approached basically the same way. Every day we drive into that rock wall trying to find a new way to get people interested in joining us at our networking events, church socials, or even scrapbooking clubs. An idea that I'd like to offer is that you become more open minded and start thinking of ways to get people interested in your organization, but still leaving enough to the imagination that is a call to action and makes them want to experience what they may be missing.

One great example is a video about BNI that was recently posted on YouTube. Created by Richard Swan for International Networking Week 2009 in London, Richard takes the classic song "American Pie" and adds his own twist to create a great marketing tool for BNI and its chapters.. Richard uploaded the video on February 5, 2009 to You Tube and within 2 weeks it has an excess of 5,000 hits.....not to mention what hits have been driven to his personal website as well!

And, I personally met one visitor at a BNI meeting this week who admitted that he had been sent the link to Richard's video and he was so intrigued by the video he said he "just had to come and visit a meeting and see what BNI is all about."

The link for Richard's YouTube video is http://www.youtube.com/watch?v=UPZetC8jPhY

Richard for created a buzz. He capitalized on one of his talents and turned it into a marketing tool for his business and his organization.

You can do the same. No matter what organization you are in, you need to create a buzz if you want to get anyone to slow down long enough to hear your message. I challenge all of you to tap into your pool of talents and resources and see what you can do to create a buzz that focuses on you and your organization. You will be pleasantly surprised at how easy it is to market your organization when you're doing something you enjoy doing.



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