Business networking is a growing way in order for any organisation to increase their business reach and likely pool of prospects. Business networking is known to create a range of networking opportunities, if used wisely, known to bring qualified leads to your company. With no question, we are all aware of how quickly business networking is becoming the marketing strategy of choice today.
However, those that are new in networking are prone to fall into the common pitfalls that any beginner should be aware of. This article outlines five common pitfalls of business networking.
One of the most common pitfalls that many are prone to fall into is the lack of listening and showing interest. Many fall into the trap of coming to "hard on" in terms of selling themselves. You should expect to be on the back foot, asking questions, listening to what the other party has to say and then respond positively. You should only be talking 30% of the time and listening and paying attention to the other party 70% of the time. After all God gave us two ears and one mouth, and not two mouths and one ear. Show the other party you have interest in his opinions and experience.
Another common pitfall is not being aware of their surroundings. When talking to individuals around you, don't wonder off into a world of your own. Even though you are talking, make sure you are also paying attention towards the reactions and vibes that you are receiving from your listeners. In many cases, even when the other parties are getting bored or showing a lack of interest, it goes unnoticed to the person speaking. It's like a ball game. Keep your eyes on the ball at all times.
You must have clear objectives before going to a business networking event. What some people do is go to a business networking event and spend the entire two hours around two individuals. You need to prioritise your time wisely in order to take maximum advantage of your surroundings. Spending 15 minutes each with 6 contacts one example of an aim you can have in mind.
The fourth most common pitfall that many (even experts) fall into is lack of research. You need to know the market you are going to be talking to. Certain business networking events may only come a few times a year and you need to maximise the opportunity. Do research on possible people you will want to do business with. Gather some background information, possible problems they could be facing, facts, figures and have your pitch ready.
The final pitfall is some what similar to the fourth one. It is being prepared. Make sure you as an individual are presentable amongst a business crowd. Just simple common sense things such as having a pen and notebook on hand, a clean pressed suit, polished shoes, business cards etc. You'll be surprised at the number of people that forget the basics.
Brendan Yong is passionate about business networking, and has been in leadership roles to develop business networking skill into a fine art.
Article Source: http://EzineArticles.com/?expert=Brendan_Yong
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