Back in the day of cigarette advertising they were all emphasizing their unique filters. Why there filter meant so much more to your smoking enjoyment than any other brand.

A larger percentage of the population smoked back then so they were going after anything they could to get you to try their cancer sticks. Well, one company did them all one better and came out with the phrase, "it's what's up front the counts!"

Well of course, it was the quality of the tobacco that really made the difference, not the stupid filter. The same is true of a company, whether your typical mom and pop to the giant corporation to the network marketing company you may be considering today, it's what's up front that counts.

Who is leading the way? Who are they? What is their record? What is their vision? Who do they have along side? Plus anything else you want to add. Since I am mainly interested in network marketing companies and the majority of those reading this are at least looking or thinking about doing something from home, how does this apply?

The same.

How far a company goes. How well they do. Do they even get off the ground, depends almost solely on who is at the top. Make sure that the company you are looking at or are invited into has the very best of leadership. How long have they been in business and what is their track record? Have they done this before or is this their first ride on the merry-go-round? Do they have some age behind them?

Personal experience: We were invited to join a new company in 1997, pre-launch. A great idea with online marketing, in the early stages of web sites for doing business, etc. Again, great idea, good enough compensation, took off like gang busters, $10 million in sales the first few months and we were all happy with bigger checks every month. Except for the big problem, they had not done this before and were overwhelmed, couldn't keep up with the demand, implosion. Done. Dead in the water. They didn't have any kind of a track record, just a good idea. Not enough.

If you find a company being built or having been built by people who have done it before and been very successful, have all the resources in place, front office, field leadership, top in class product, very fair, no hoops to jump through compensation plan, other than willingness to work and meets the demands of the trend of this time, that should fit all of your needs. Is there such a company or maybe even a few? Sure there are, but do your homework. Then go to work and be successful because "it's what's up front that counts."

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