Networking - The Best Route to Find Clients, Part I

I think one of the best sources of clients are the references you have already cultivated in your network. The references are your contact points. Develop those nodes. I acquired consulting jobs because of networking. I obtained most of my regular projects through networking. Networking is the best source to find business and employment. Hence, start developing your network by developing good references.

Look for about five companies that you really want to perform work for and do the due diligence on these companies. Gather information, develop contacts, and keep up with the companies. Gather information from each company's Web site. Try to "break in" to meet and chat with employees within those companies.

Continue to develop your skills and experience that every business wants. Here is the best route:

• Prospectus. Continue to "beef up" and polish your company prospectus and executive summary.

• Organizations. Join a professional organization or two in your career area of choice and place them in your prospectus.

• Service. Get involved in serving on committees, run for office, and participate in meetings of these professional organizations.

• Education. Take additional courses and certifications in your business area of choice that you can add to your prospectus.

• Bullets. Continue to do great things at your present internship or job to develop good bullets to add to your prospectus.

• Meetings. Attend conferences, seminars, workshops, and trade shows in your business area of choice.

• Papers. Prepare papers for presenting at these conferences and publishing in their periodicals.

• Articles. Write articles to be published in these professional organization periodicals.

• Book. Write a book on your business area of interest and get it published.

Here are a few of the methods that will turn out clients in droves if implemented properly. Research your prospective clients, figure out what method would best attract them, then do it!

David Hale, Ph.D., PCC, a Corporate Performance Consultant, University Professor and Professional Certified Coach, is an internationally recognized speaker, author, and seminar leader. He is the founder and Chief Executive Officer of the DHI-Communication. For more than 20 years, Dr. Hale has trained professional coaches, ministers, clinicians, executives, teachers, government agents and private individuals using the coaching methods and skills that he has designed.

David is the author of The High Performance Entrepreneur: 12 Essential Strategies to Supercharge Your Startup Business published by iUniverse in 2008. His newest book, Straight Talk From Corporate America's 10 Most Requested Speakers and Trainers, is written with the intent to make his personal and business success skills and principles widely available. David's work and books have been featured on national television, radio, and print media.


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