Why Introverts Can Enjoy Networking at Trade Shows
It seems like a contradiction: trade shows attract large crowds, but introverted networkers don't enjoy big groups of people. But there are characteristics of trade shows that make them a terrific venue for introverts to meet people, gain exposure, and learn more about their business environment.
Introverts like to study a situation and take their time before moving into a conversation or other interaction. But they feel self-conscious about standing by themselves at a mixer, after-hours, or other networking event. While they might be deep in thought, they worry that the might look anti-social. But at a trade show, you can just walk along at your own pace, not saying anything, just taking it all in, and you won't look out of place.
While extroverts tend to not worry about talking to strangers, introverts can hesitate about making the first move. But at a trade show, you don't have to initiate the conversation. Approach a booth, pick up some literature, and the person behind the table will start the conversation! How easy is that?
Trade shows are also a great way to be seen (be sure to wear a name badge). Remember, it's not as much about who you know, as who knows you. Introverts can promote themselves and their business without saying a word by dropping a business card into giveaway basket. Sure, you'll get a sales letter or call, but at least they'll have been exposed to your name, title, and company, at least once or twice.
Other great advantages of attending trade shows:
* You don't have to engage if you don't want to. You can look and listen without feeling out of place.
* No need for small talk, the topic of conversation will obviously be about the show and the exhibitor booth you're visiting.
* You don't have to talk about yourself if you don't want to.
* You can pick and choose among the many exhibitors to find the few that are the most relevant.
For introverts, trade shows are a great way to gain exposure and make a few, specific contacts without having to engage in the activities that make them feel uncomfortable. Plus, there's a nice bonus of refreshing your supply of pens.
Article Source: http://EzineArticles.com/?expert=Beth_Bridges
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